ORGL-504: Organizational Communication.
Course objectives invited me to explore contemporary concerns related to the meaning and functions of communication within organizations. An ability to communicate strategically is crucial to meaningful participation within organizational life. Pedagogical learning included organizational communication within culture, socialization, systems theory, communication and technology and globalization. Course competencies invited me to 1) identify and discuss major issues regarding communication and leadership in organizational settings 2) demonstrate an understanding of organizational communication theories and related processes 3) develop skills in analyzing and making recommendations regarding communication and leadership in varied organizational settings, scenarios, and/or case studies 4) enhance my own competency as a communicator and leader within organizations 5) apply critical thinking to ethical issues surrounding organizational communication and leadership.
In lieu of traditional read and respond projects or essays, this course invited me to partner with a local organization to conduct a Communication Audit. The process of applying internal, external, relational, cultural and network communication strategies to an organization facilitated student engagement and growth in ways that far exceeds description. Seeing through the different lens as a consultant to a local community organization provided a hands-on learn-by-doing experience that contextualized our classroom learning.
This course was rich with application. The skills applied within this course translated to an ability to complete strategic plans with an emphasis on what’s really being communicated within organizations. The processes of identifying organizational strengths, weaknesses, opportunities and threats (SWOT) and applying organizational leadership recommendations to a healthy, fully engaged organization within the community provided substantial academic skills that will serve for a lifetime.
Due to confidentiality and the value I maintain with the organization audited I made the decision to keep the results private. I will say that I approached this organization as a healthy, vibrant non-profit and provided insight that helped further its commitment organizationally to our community.
Conrad, C., & Poole, M. S. (2012). Strategic organizational communication: In a global economy. West Sussex, UK: Wiley/Blackwell.
Downs, C. W., Adrian, A. D., & Downs, C. W. (2004). Assessing organizational communication: Strategic communication audits. New York: Guilford Press.